A bold guide to personal branding
and the love story that tested every rule

BitchyMarketing

Get seen. Get paid.

A business fable and a practical playbook: how to get seen, get trusted, and get paid without turning into a fake version of yourself.

Buy the book → Read the story
Bitchy Marketing book cover by Tanya Biba

The story

He used every marketing trick he knew. On her first.

Everyone in Milan knew Jorge. Model, actor, master of the like, the comment, and the door left slightly open. He was very good at marketing. That was the problem.

Bitchy Marketing is a business fable and a practical playbook: how to get seen, get trusted, and get paid without turning into a fake version of yourself.

Get seen for the right reasons.

Prologue · Nobody is coming to discover you

The most expensive marketing move I ever made cost me nothing. It was a block button.

A note before we begin

What bitchy means

This book grew out of my own life. I changed the plot, the places, and the names. I didn't change the feelings.

That's why this is two books in one. Half of it is a working system for getting seen and getting paid. The other half is what happens when the same tricks walk into a relationship.

“Bitchy,” in this book, doesn't mean cruel. It means refusing to beg for attention, refusing to fake proof, and saying the uncomfortable thing out loud.

— Tanya

Inside the book

A story you'll finish.
A system you'll use.

Each chapter starts with something that happened, then gives you the principle, a Notebook Principle to remember, a Try This exercise for today, and a Bitchy Truth to keep you honest.

19

short chapters, each built on a real moment and a usable tool

66

Bitchy Truths about attention, trust and money

30

day challenge to put the system to work

222

pages, 6 × 9 paperback

PART II

Get Seen

  1. The Attention Economy
  2. The Room After the Room
  3. Being Present Is Not Being Visible
  4. The Cost of Being Universally Likable
  5. Memory Is Built Through Repetition with Variation
  6. The Opening Is a Promise

PART IV

Get Trusted

  1. Reduce the Risk of Choosing You
  2. People Use Shortcuts
  3. A Story Gives Facts a Shape
  4. The Product Is Not the Whole Decision
  5. Hesitation Is Information
  6. A Sale Is a Decision, Not a Favor

PART VI

Get Paid

  1. The Performance Trap
  2. Premium Is a Promise That Must Be Delivered
  3. Attention Disappears; Assets Compound
  4. Make the Bridge Explicit
  5. Month One: Clarity Before Volume
  6. The Platform Is a Channel, Not Your Entire Business
  7. Belonging Is Powerful; Manipulation Is Not
The Bitchy Marketing SystemThe Working Tool StackAI as a Practical AdvantageBrand Audit WorksheetTemplatesThe Swipe File

From Appendix A

Pull a Bitchy Truth

Sixty-six of them in the book. Read one before every post.

Truth 6 of 66

Attention is rented. Trust is owned.

A love story in two voices

What attention costs.
What comfort costs.

HIM

Jorge

Former model, now an actor building a personal brand. Lives on borrowed attention. He can't stop marketing himself.

I'm Jorge. I'm an actor.

HER

Tati

Lives between Copenhagen and Dubai, on borrowed money. She has never once given up her comfort for anyone.

Who introduces himself with his job in a hammam?

Set between

MarbellaMilanLondonLos AngelesCannesMarbellaMilanLondonLos AngelesCannes

Red carpets, yachts, and the people who stand next to them.

Try it before you buy it

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    Bitchy Marketing paperback

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    Get seen.Get paid.

    AUTHOR
    Tanya Biba
    FORMAT
    Paperback, 6 × 9 in
    LENGTH
    222 pages
    INSIDE
    19 chapters, 66 Bitchy Truths, swipe file, AI prompts, 30-day challenge
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